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Sunly
Producer
Kertu Pähklamägi
Animator
Jaan Sinka
Rebranding by
Velvet Design Agency
In cooperation with
Orangetime Event
The energy sector was evolving, and Sunly recognized the need to step up. With the potential to bridge the gaps required for a full transition to renewables in the coming decades, the company was ready to take on the challenge. Change brought obstacles, but Sunly and its people proved they could handle the heavy lifting—making renewable energy a clear, logical, and accessible reality for B2B2C. To reflect this bold vision, a rebrand was essential, aligning the company’s identity with its mission. The new brand video captured this transformation, highlighting how Sunly embraced change, adapted with confidence, and pushed boundaries to drive a truly sustainable future.
As the Producer, I played a key role in bringing Sunly’s transformation to life. I managed the production of the brand video, ensuring that the vision of the rebrand was effectively communicated through compelling storytelling, high-quality visuals, and impactful messaging. My responsibilities included overseeing the creative process, coordinating with directors, cinematographers, and post-production teams, and ensuring that every element aligned with Sunly’s mission. Additionally, I managed the rebrand launch event, overseeing its planning and execution to create a seamless and engaging experience that introduced Sunly’s new identity to its audience with maximum impact.