Euronics Gala 2024-2025

Euronics loves a good party—especially one that’s bold, unexpected, and a little over the top. So in 2024 we went all in. The result? AI.–AI. Amor—a high-energy fusion of Latin passion made with cutting-edge AI. A hidden Latin American speakeasy set the stage for a night of controlled chaos—brass bands, fiery rhythms, and AI-powered experiences that generated art, transformed spaces, and added a futuristic twist to the celebration. We turned Kalev Sports Hall into two spaces. The pre-event buzz was electric, and when the curtains lifted to reveal the main hall, emotions hit a boiling point.

Sizzling moves, fiery flavors, and AI magic. Passion, dance, and a touch of latiño drama defined the night. A massive paella pan stole the spotlight, while tequila flowed freely and Sriracha outpaced ketchup.

An awards gala? More like a telenovela plot twist. We turned a long gala into a fast, telenovela-inspired spectacle, serving up AI-generated portraits as awards. After that, the guests got to play AI poker, got AI glow-ups at the photobooth, and even had their futures foretold by an emotionless line of code. The hottest Latin bands kept the party going until sunrise. 96.1% of guests rated it a perfect "5"—the best score in years.

As a producer, I orchestrated the content delivery for AI.–AI. Amor, ensuring seamless integration of video, visuals, and AI-powered experiences throughout the event. I managed the showrun, called the cues, and oversaw the schedule, coordinating a fast-paced telenovela-style awards gala, dynamic transitions, and immersive AI interactions that captivated guests.